Voice over is one of the most popular uses of video, bringing characters and ideas to life on screen. It is also a powerful marketing tool for businesses, allowing them to showcase their brand in a creative, impactful way.
Whether you are using a voice over to promote your business or simply add interest to an otherwise boring clip, having the right audio is essential. Taking the time to prepare for a recording can make all the difference in achieving the desired effect. A clean, crisp audio will sound more professional and will be less likely to have stutters or other imperfections that can detract from the message. Having a quiet space to record can also help, and while no room can be completely noise-free, keeping it as free as possible is the best approach.
In addition to ensuring the quality of the audio, having a clear script is also important. Nothing ruins a voice over faster than a bunch of “uhms” and “ahs.” Taking the time to write out the entire script will allow you to get everything out without missing anything. It is important to consider the overall message of the video when writing the script as well, as different types of videos will require a certain tone and pace.
For example, an educational content or tutorial will probably require the voice over artist to pronounce niche, industry terms correctly in order to be perceived as authoritative and knowledgeable. A brand awareness or explainer video, on the other hand, would benefit from an engaging, friendly tone that is relatable to the audience.
