property video Christchurch is New Zealand’s second largest city. It is located on the banks of the Avon River in the Canterbury region. It has become an important industrial centre, with meat-freezing works, woolen and agricultural implements, transport equipment, chemicals and soap being manufactured there.
The February 2011 earthquake exacerbated damage already caused by the September 2010 earthquake and its aftershocks. Older unreinforced brick and masonry buildings collapsed, and many were destroyed.
What is a property video?
A property video is a walkthrough of a home that can be used to help buyers visualize and understand the space. It can include sweeping drone shots, interior shots and even a detailed floor plan. It can also include audio to create a more immersive experience, like the sound of waves crashing on the beach or trees swaying in the wind at a seaside property.
Adding a real estate video to your marketing arsenal is an excellent way to showcase your agency’s expertise and show that you’re ahead of the curve when it comes to technology. Whether it’s for social media, YouTube pre-roll or your website, a property film can really make an impact. Just remember that less is more, so don’t go overboard with showing off the property and focus on one key selling point.
If you’re shooting a property video, it’s important to prepare ahead of time by developing a storyboard and shot list. This will help you avoid missing any important details and ensure that you get all the footage you need without wasting time or money. It’s also helpful to make sure that the property is well prepared before the shoot, like making sure light switches are switched off, clutter has been removed and that the windows are open. This helps the property look its best and will make potential buyers more interested in viewing it in person.
Why do I need a property video?
Property videos are becoming increasingly important in the modern world of real estate sales. They allow potential buyers to view a home from the comfort of their own homes, and can help to sell properties that might otherwise be difficult to market. Getting the presentation right is key; having a ‘real person’ presenting the video can make it much more engaging, but this needs to be carefully planned.
It is also worth bearing in mind that people do not live in a home in isolation – so it is worthwhile including some establishing footage of local amenities (e.g. parks or schools). Aerial drone footage is particularly effective in this respect.
The same care is required when preparing a property for filming as for a photography session; the property must be immaculate, lighting must be good and personal items such as books and magazines should be hidden. Finally – be sure to avoid filming on ’bin day’; nothing looks unattractive quite like a row of bins!
What are the benefits of a property video?
Property videos allow potential buyers to tour the property from the comfort of their own home, at their convenience. They are accessible 24/7 and can be viewed multiple times to get a feel for the layout and space. A video is more authentic than photos and will capture the essence of a property in a way that words alone can’t.
Sweeping drone shots, smooth transitions, and the addition of music and custom branding make property videos much more engaging than still images alone. Using a real estate video also increases the online visibility of your listing by jumping to the top of search engine results faster than any website can.
Area overview videos help attract interest from both locals and relocation buyers. A quick filmed clip can show the proximity of schools, shops and amenities in a neighbourhood that can be difficult to see in a photo or written description.
A well-produced introductory video can introduce viewers to you as an agent and build trust for the home buying process. Showcase your expertise and highlight client reviews to create a professional first impression and boost the credibility of your brand. Then, when it comes time to sell a property, a short and succinct commercial video can be used on Youtube pre-roll or social media to highlight the key features of a listed property and drive leads.