Once a fringe health trend, CBD Shop is now sold in pharmacies, grocery stores and countless online retailers. This surge is largely due to the 2018 Farm Bill, which made hemp legal to grow nationwide.
Before you start selling CBD products, you need to register your business and get a reseller license from your state. Additionally, you need to find a quality CBD supplier.
Product Descriptions
CBD is one of the fastest growing progressive markets in the west. It’s in CVS, your local gas station, pet stores and Kim Kardashian had a CBD themed baby shower (ahem, we mean baby bump). But it’s not without its speed bumps, especially confusion around what exactly it is, how it works and who it benefits.
It’s vital that your product descriptions – as your virtual sales associates – answer these questions for your ideal prospect. They need to be informative and engaging, while still being clear and concise. It’s also crucial to avoid using power words or industry jargon as much as possible (everyone knows how overused they are).
Instead, you should focus on providing valuable product information in the form of benefits-driven, compelling copy. For example, the Youth to the People product description focuses on how their jar will make the user feel (brightened, refreshed) rather than simply listing the product features.
It’s important to note that the FDA doesn’t allow CBD companies to suggest their products can diagnose, cure or treat a specific medical condition. It’s also best to keep in mind that CBD products may contain trace amounts of THC if made from marijuana rather than hemp plants. For this reason, it’s a good idea to have easy-to-access information about THC in your store to help reassure any potential skeptics.
Customer Reviews
CBD is one of the fastest growing and progressive industries in the world. It’s popping up everywhere from CVS to pet stores, even Kim Kardashian hosted a CBD themed baby shower recently. But while CBD is becoming more mainstream, misconceptions about what it can and cannot do still abound. It’s crucial for brands to be clear with consumers about what CBD actually is and who it’s for.
That means avoiding big health claims that could land you in legal trouble. The FDA does not allow CBD products to claim to treat or cure any diseases. And it’s essential to use third-party lab tests to confirm product quality.
FAB CBD uses ProVerde Laboratories to test all of their products. Their lab has an A Better Business Bureau rating and an excellent 4-star rating on Trustpilot. And unlike a large number of CBD brands that have received warning letters from the FDA or been subject to lawsuits, FAB CBD has not.
FAB CBD also makes a point to explain how they make their CBD products. That includes using carbon dioxide extraction, which leaves behind no harmful chemicals. They also provide a full ingredient list, and they disclose any additional compounds that may be in the product. That’s important because some people have allergies to additives like glycerin, which is used in many CBD products.
Shipping Options
As CBD continues to grow in popularity, it’s important to provide customers with a variety of shipping options. This will allow customers to ingest their CBD in a way that works best for them, whether it’s tinctures and oils or vape juice and edibles. By offering a few different shipping methods, shoppers will be more likely to shop at your store.
When it comes to shipping CBD products, it’s critical to have all of the proper paperwork in place. This includes documentation such as third-party lab results that show your product contains no THC, and a reseller license, which is required by some states. It’s also a good idea to have your CBD products packaged properly so that they’re not damaged during transit. This means wrapping them in Mylar bags and using packing peanuts, as well as putting them in a box that’s filled with bubble wrap.
If you’re planning on selling CBD products internationally, it’s important to understand the rules and regulations of each country before you start shipping them. In some countries, CBD is outright prohibited, while in others it’s legal but tightly regulated. This means that if your shipment is intercepted and inspected, there could be serious consequences.
Finally, it’s important to understand how CBD-related sales taxes work. Hemp-derived CBD transactions are vetted more closely by third-party payment gateways than other transaction types, and the final approval decision is made at the discretion of each one. This may mean that your store might have a higher sales tax rate than other CBD stores.
