A youtube playlist is a group of videos that can be played in one go. It is an excellent way to engage your viewers and keep them watching. It can be used to drive traffic to your channel and increase subscribers. It can also be used to promote special events or products. You can add videos that have high views or engagement rates to a playlist so that they are more visible to your audience. It can also be used to highlight your best videos on your channel.
You can create a youtube playlist by going to your YouTube account, clicking on the left panel and then selecting “Playlists.” Click the “New Playlist” button and then give it a name. The next pop-up gives you the option to make it public or unlisted. You can also tweak all the general playlist settings here. A publicly accessible playlist can be shared on social media and other platforms with a link. You can also enable the playlist to appear in your activity feed.
Once you have created your playlist, it’s time to start adding content. You can search for videos on YouTube, paste a video URL or browse through your own videos to add them. You can also select multiple videos at once and move them up or down to reorder them. Once you have all your videos, you can start building a story that will engage your viewers and drive engagement to your channel. This will help you get more subscribers, grow your watch time and improve your videos on a consistent basis.
Use your analytics data to identify what videos are attracting the most views, the highest number of new subscribers and the longest average watch time. You can then choose to reorder your videos on a playlist so that the most popular ones are at the top. You can also choose to include videos that haven’t had as much exposure on a playlist so that they can be found by new viewers.
Playlists are an important part of your YouTube marketing strategy because they can have a significant impact on how well your videos rank in the search results. When you optimize your playlists with enticing titles and descriptions that are relevant to the topic of the video, they will have more chances of appearing in the Suggested Videos column and being discovered by new viewers. Since playlists have a 5000 character limit, you can integrate keywords into them naturally so that they are SEO-optimized.
Another advantage of using a youtube playlist is that it can be shared on social media and other platforms by simply clicking the share button. This will generate a unique link that can be copied and pasted into a chat tab or posted as a status update. It can even be embedded on a website as an HTML widget. You can also shuffle the songs or videos on a youtube playlist by clicking the “Shuffle” button. youtube playlist