Online Holiday Packages allow travel agents and tour operators to offer a tailor-made holiday packages for their customers. Travelers can pick and choose from a number of different travel products including flights, hotels and cruises allowing them to create a custom holiday package to suit their own needs and preferences.
This type of travel product is often known as dynamic packaging. This allows travel businesses to expand their product offering and improve conversions as well as customer retention. It is also a great way to increase profit margins as they can sell more expensive products such as flights, hotels and cruises along with lower cost options like domestic and international tours.
When buying a packaged holiday and/or linked travel arrangements, EU rules provide consumers with a high level of consumer protection. This includes pre-contractual information, the organiser’s liability for the proper performance of the package and, in case the organiser fails, repatriation (if required). These rights apply to holidays that are sold on both face-to-face and online – where a trader is acting as the organiser of the package. It is possible for travellers to book non-packaged holidays which are referred to as ‘linked travel arrangements’, although they are subject to less consumer protection rules.
To maximise sales of Holiday Packages, travel agencies need to create a user-friendly website which showcases the different destinations and itineraries with clear pricing and quality images and videos to draw in visitors. They must also ensure that they have a booking engine that can automatically feed in the flight, hotel and other extras such as transfers or car hire into one simple interface. online Holiday Packages
